National Suicide Prevention Lifeline
Talking about suicide is hard, especially with those close to you. It might seem easier to talk to a stranger. “Text A Stranger” is a suicide prevention texting service that provides a rapid response to people who need to talk, even if they would rather text.
Nowadays, most people prefer to text. We expanded the Lifeline’s services by creating “Text A Stranger.” Instead of calling, texting HEYSTRANGER to 114 would immediately connect a person with a real National Suicide Prevention Lifeline operator.
We would place print ads on train platforms, bus shelters, bridges and other places where attempts could be made.
Since a lot of people text and walk at the same time, we would catch phone users in action by placing stickers on city sidewalks.
Mental health issues are talked about online. We created an Instagram feed and a Twitter bot to address cries for help on social media.