Hipcamp
Millennials tend to avoid typical tourist destinations and hotels when they go on vacation. They would rather have one-of-a-kind experiences. From glamping in the desert to roughing it in the forest, Hipcamp provides the unique camping experiences Millennials are looking for.
OOH travel posters would be placed at busy commuter spaces in big cities. Each poster would feature one of Hipcamp’s unique camping spots.
We would also place interactive billboards at bus shelters and train platforms. While commuters wait for their transportation, they would be able play a “choose your own adventure” game by answering a set of fun questions based on Hipcamp and camping.
In a public park, we would place explorable replicas of the types of accommodations found on Hipcamp. Visitors would be invited to go inside the structures, interact with them, and see where their next camping adventure could take place.
We would raise awareness about Hipcamp online with Instagram. Instagram ads would be whimsical GIFs of some of the camping locations.