Ellie Papadakis | Copywriter
Ellie Papadakis | Copywriter
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Plated

Plated

With endless checkout lines, hot food bars, and international aisles, shopping at a giant grocery store can be overwhelming. Plated delivers all the ingredients right to your door, so you can create delicious meals without spending hours looking for everything you need.


Print ads highlighting the inconveniences of grocery shopping.

 
 

Sometimes, navigating the grocery store feels like walking through a maze. To highlight this, we would create a literal grocery store maze in a public park and invite people to make their way through it. Those who come out on the other side will be treated to a fully prepared Plated meal.

 

Saturday and Sunday are the busiest grocery shopping days, so an already overwhelming task becomes even worse. Because it’s so busy, mishaps happen. Forgot your list in the car? The store was out of a vital ingredient? Long checkout lines? Every weekend, we will send out a challenge via Instagram Stories calling out one of these mishaps. Using the hashtag #PlatedWeekendChallenge, users can snap a photo of their mishap and share it on Instagram. Plated will choose two people each weekend to win a free Plated box.