Crocs
When you’re passionate about what you do, you’re willing to stand up for it. Luckily, Crocs are breathable and comfortable. For doctors, artists and chefs, Crocs are the shoes that keep them doing what they love.
Print ads celebrating the hard work of doctors, artsits and chefs.
We would launch our “Keep Going” campaign by sending our CEO to enjoy a meal at a well-known restaurant. Afterwards, he would leave behind a box for the chef that included a pair of Crocs shoes and a custom chef’s jacket.
Then, we would kick off “Keep Going Day” on social media. Crocs would start a conversation by encouraging users to acknowledge the hard work and passion of their beloved doctors, chefs and artists.
Following Keep Going Day, we would create the Keep Going Awards. These awards would acknowledge the hard work and passion of a professional physician, chef and artist.
At the Keep Going Awards, we would also acknowledge the work of a medical student, student chef and student artist by offering them the Keep Going Scholarship. The money from the scholarship would help the students pay off their tuition.